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Some watches transcend trends. They were groundbreaking when they launched, and decades later they remain the first choice for collectors, professionals, and first-time buyers alike. This collection brings together the most enduring designs in watchmaking — pieces whose silhouettes, movements, and reputations have defined what a great watch looks like across generations.
These are not watches that need reintroducing. Explore a curated selection of timeless luxury watches at Watches of Switzerland, where every piece is supplied new and authentic, backed by full manufacturer warranty.
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CartierSantos De Cartier27mm, Steel, Silver Dial
Regular price $6,850Sale price $6,850 Regular priceUnit price per -
Hodinkee PickTUDORBlack Bay 5437mm, Steel, Black Dial
Regular price $4,725Sale price $4,725 Regular priceUnit price per -
Hodinkee PickOMEGASpeedmaster Moonwatch Professional42mm, Steel, Black Dial, Ceramic Bezel, Ref. O31030425001001
Regular price $7,800Sale price $7,800 Regular priceUnit price per -
TAG HeuerMonaco Chronograph39mm, Steel, Leather, Blue Dial
Regular price $8,600Sale price $8,600 Regular priceUnit price per -
Hodinkee PickTAG HeuerCarrera Chronograph39mm, Steel, Leather, Blue Dial
Regular price $7,250Sale price $7,250 Regular priceUnit price per -
Grand SeikoHeritage Quartz Snowflake37mm, Titanium, Light Blue Dial
Regular price $4,100Sale price $4,100 Regular priceUnit price per -
Hodinkee PickOMEGASeamaster 30041mm, Steel, Black Dial
Regular price $8,000Sale price $8,000 Regular priceUnit price per -
LonginesConquest Heritage Central Power Reserve38mm, Stainless Steel Strap, Unisex Watch
Regular price $4,400Sale price $4,400 Regular priceUnit price per -
Hodinkee PickCartierTank Louis Cartier Large Model28mm, 18K Rose Gold, Leather, White Dial
Regular price $17,500Sale price $17,500 Regular priceUnit price per -
LonginesConquest Chronograph42mm, Ceramic & Steel, Steel, Silver Dial, Black Bezel
Regular price $4,250Sale price $4,250 Regular priceUnit price per -
Showroom ExclusiveTAG HeuerCarrera Chronograph41mm, Steel, Black Dial
Regular price $7,950Sale price $7,950 Regular priceUnit price per -
HublotBig Bang Integrated Titanium42mm, Titanium, Black Dial
Regular price $24,000Sale price $24,000 Regular priceUnit price per -
New ReleaseUlysse NardinFreak X Gold41mm, Rose Gold, Black Alligator Leather, Mens Watch
Regular price $64,000Sale price $64,000 Regular priceUnit price per -
Hodinkee PickBlancpainFifty Fathoms Automatique45mm, Steel, Fabric, Black Dial
Regular price $19,100Sale price $19,100 Regular priceUnit price per -
Hodinkee PickHamiltonKhaki Field Auto 42mm42mm, Steel, Blue Dial
Regular price $845Sale price $845 Regular priceUnit price per -
Glashütte OriginalSenator Cosmopolite44mm, Steel, Fabric, Silver Dial
Regular price $24,700Sale price $24,700 Regular priceUnit price per -
HublotBig Bang Unico Black Magic42mm, Ceramic, Rubber, Black Dial
Regular price $25,200Sale price $25,200 Regular priceUnit price per -
Pre-OwnedLange & SohneA. Lange & Söhne 1815 Chronograph
Regular price $77,950Sale price $77,950 Regular priceUnit price per -
LonginesConquest Heritage Central Power Reserve38mm, Steel, Alligator Leather, Cream Dial
Regular price $4,300Sale price $4,300 Regular priceUnit price per -
HublotBig Bang Original Steel44mm, Steel, Rubber, Black Dial
Regular price $14,800Sale price $14,800 Regular priceUnit price per -
HamiltonKhaki Field Auto38mm, Steel, Leather, Black Dial
Regular price $795Sale price $795 Regular priceUnit price per -
TissotPRX Automatic Chronograph42mm, Steel, Green Dial
Regular price $2,150Sale price $2,150 Regular priceUnit price per -
G-ShockGBM-2100-1A Solar G Steel Steel / Resin Silver49mm, Steel & Rubber Coating, Resin, Black Dial
Regular price $280Sale price $280 Regular priceUnit price per -
TissotPRX Automatic Chronograph42mm, Steel, Silver Dial
Regular price $2,150Sale price $2,150 Regular priceUnit price per
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