A gold Rolex watch with a red dial and diamond markers, displayed on a cream textured surface.
A Rolex watch with a red dial in a green and beige Rolex box with a green tag.
Gold Rolex watch with a red dial and diamond markers, displayed on a white patterned background with a green tag.
Gold Rolex Datejust watch with a red gradient dial, diamond hour markers, and the date showing “28”.

Rolex
Datejust 31
Oyster, 31 mm, yellow gold
M278278-0049

$36,500

Selling Points

A green Rolex international guarantee card in a matching green leather holder on a beige surface.

Rolex Guarantee

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand's Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch's authenticity.

The green seal

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Rolex presentation box

Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient's first contact with their Rolex sets the stage for revealing what lies within.

Specifications

Reference
278278
Model case
Oyster, 31 mm, yellow gold
Bezel
Fluted
Water-resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Bracelet
President, semi-circular three-piece links
Dial
Red ombré set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Winding crown
Screw-down, Twinlock double waterproofness system
Bracelet material
18 ct yellow gold
Clasp
Concealed folding Crownclasp

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Features

Red ombré dial

The ombré dial features a coloured surface at the centre, progresses to a deep black around the edge. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist whose task it is to ensure the harmonious transition from colour to darkness.

Red ombré dial

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Fluted bezel

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

18 ct yellow gold

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jeweler, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Watches of Switzerland is proud to be part of the worldwide network of Official Rolex Jeweler and can provide information on the availability of Rolex watches.

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The Rolex Datejust collection

Make a date of a day

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