Pre-Owned
Jaeger-LeCoultre

LeCoultre 'Beau Brummel'

40980105/AS11394 31 mm
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Regular price $2,950
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    Jaeger-LeCoultre LeCoultre 'Beau Brummel' - (Ref. 40980105/AS11394) Product Details

    Overall Condition: Good condition overall. Case shows even patination throughout with oxidation noted around bezel markers. Light wear throughout associated with age. Dial and handset are in good condition.

    Produced for the American market in the 1940s and 1950s, the LeCoultre “Beau Brummel” is a quietly brilliant study in mid-century elegance. Named after George “Beau” Brummell—the original arbiter of modern menswear—the watch reflects his philosophy perfectly: refinement through restraint, confidence without display. Under the streamlined LeCoultre signature, Jaeger-LeCoultre offered U.S. collectors something subtle, intelligent, and deeply sophisticated.

    The 31mm 14K yellow gold-plated case is compact by modern standards but unmistakably intentional. A small black dial, set concentrically within the case, creates a striking sense of depth and contrast—formal, graphic, and unmistakably of its era. Surrounding it, the bezel introduces an unexpected detail: raised gold dot and square markers, integrated directly into the case design. It’s a clever architectural flourish, decorative yet disciplined, lending the watch a distinctly Deco-inflected personality without tipping into excess.

    Inside beats a manual-winding, reliable movement that reflects LeCoultre’s reputation as a watchmaker’s watchmaker—focused on precision, efficiency, and mechanical clarity rather than spectacle. The watch is paired with a brown top-stitched leather strap and classic pin buckle, a natural companion that reinforces its tailored, gentlemanly character.

    Elegant, cerebral, and unapologetically discreet, the Beau Brummel is a reminder of a time when American dress watches favored nuance over noise. A beautifully preserved example from the U.S. chapter of LeCoultre, it remains a masterclass in understatement—and a perfect fit for collectors who appreciate style that speaks softly, but with authority.

    General

    Condition

    Pre-owned

    Brand

    Jaeger-LeCoultre

    Reference

    40980105/AS11394

    Year

    1950s

    Family

    Beau Brummel

    Product Code

    40980105

    Watch Display

    Analog

    Case

    Case Size

    31 mm

    Case Material

    Gold Plated

    Lug Width

    17 mm

    Dial

    Dial Color

    Black

    Movement

    Type

    Manual-winding

    Bracelet

    Bracelet Material

    Leather

    102

    Years of Service in Luxury Timepieces

    2000+

    Five Star Reviews

    191

    Showrooms Across the Globe

    50+

    Luxury Timepiece Brands


    As Featured In

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